The storyline of the game is written primarily by Naomi Alderman and a team of writers, with guest contributions by notable science fiction authors such as Margaret Atwood and Andrea Phillips. The game was funded by a Kickstarter campaign which raised more than five times what was expected, a total of $72,627 from 3,464 backers. Additional season expansions have been released annually. In October 2012, Zombies, Run! 5k Training, a spin-off app designed as a " couch to 5k" training program, was released. Zombies, Run! became the highest-grossing Health & Fitness app on Apple's App Store within two weeks of its initial release, and has drawn praise for the way its immersive storyline makes running more fun and academic attention for its genre and mHealth applications. Zombies, Run! is an immersive running game. Players act as the character "Runner 5" through a series of missions, during which they run and listen to various audio narrations to uncover the story, between listening to music from their own playlists.
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